Why User Testing Matters

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I was in a Lane Bryant the other day, trying on some stuff and I was actually doing pretty well in terms of finding stuff.  I could almost see the dollar signs adding up. Luckily, the insert on the dressing room door was about ways you can get coupons.  In addition to becoming a fan on Facebook, and scanning a QR code, you could also text them. I decided to do that. I whipped out my trusty iPhone and texted the code they provided.

And then … I cracked up. Like, laugh out loud in the dressing room, cracking up.

On the iPhone?  LBTXT autocorrects to ….

Rub it in, why don't ya?

Obese.

Not the smoothest move for a store catering to plus-size women.

Once I recovered, I brought up my purchase to the register. The cashier was very friendly, and I told her about my crackup in the dressing room. She also thought it was hysterical, and while the code they texted back (in a double opt-in!) was generous, she was even more generous with the discount she gave me.

See? Every once in awhile it pays to be friendly and engaging.

And as I write this, I just remembered something else Lane Bryant did that made me raise my eyebrows. I was recently emailed a code for 40% off. The code? GET40LB. Obviously, LB was meant to stand for Lane Bryant, but I couldn’t help but think they were trying to fatten me up so I’d stay in their demographic.

Hey Lane Bryant, if you need an extra set of eyes for your marketing team – let me know! I need some new suits. Let’s work something out!

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